Write a single-page brief listing final asset counts, aspect ratios, durations, platforms, and usage rights. Translate marketing promises into measurable visuals and sounds. If a six-second preroll, a vertical teaser, and ten hero stills are required, bake them into timing and blocking. Everyone works faster when success is explicit.
Combine stills and motion into one living document. Pair each scene with its must-have photograph, a supporting b-roll snippet, and a primary line of action. Use shared slug lines, references, and thumbnails so crew members glance once and understand everything. Version openly, lock late, and keep flexibility for serendipity.
Chunk the day by lighting setups, not deliverable types. Capture motion establishing beats first to anchor continuity, then roll into stills while talent energy is high. Build micro-buffers for resets and safety takes. Include a rain plan. Momentum protects morale, and morale protects creativity when time compresses.

Start with continuous fixtures that carry the scene. Add discreet flash only when you need punch or stopping power, matching direction and quality to avoid jarring shifts. Test for flicker at chosen shutter angles. Balance output to maintain exposure parity so transitions feel invisible to clients and viewers alike.

Keep a well-trusted gray card and color checker nearby. Establish a reference plate under each lighting setup, then replicate for stills and motion. Track Kelvin, tint, and gel choices. This discipline shortens grading, accelerates approvals, and protects brand consistency when assets meet side by side in campaigns and launches.

Pre-mark tripod positions, matte box heights, and key light angles with discreet tape. Keep a flash head warmed, flagged, and pre-metered. For motion, park your ND stack and shutter angle presets. A 60-second swap is achievable with rehearsal, labels, and muscle memory guiding each micro-movement without hesitation.